WOOF! The Mag with a Wag!

..was launched in Mumbai by the renowned dog organization, ‘Canines Can Care’, in 2002. Since then, the magazine has been a hit with dog lovers all over the country. It was the first magazine of its kind in India – a fact that got it a mention in the Limca Book of Records.

The magazine focuses on knowledgeable and well-researched articles on the world of dogs; keeping readers up to date with a broad range of product news which is relevant to dog ownership.

Every issue is packed with articles on canine behavior, nutrition, training, special canine recipes, updates on canine news the world over, interesting dog facts, canine activities in India, expert opinions, and more, all delivered in an entertaining and educational format.

Written by experts, WOOF! builds up an extensive library of information for the reader, and has been a collector’s item since its inception.

Roger Caras once said – Dogs are not our whole lives, but they make our lives whole. The saying embodies the WOOF! philosophy. The editor, writers and staff are all dedicated to the welfare of dogs and to wider dog ownership.

The magazine has a strong team of experts from all around the world, all of whom contribute to making WOOF! a magazine that appeals to dog lovers the world over.

 

The WOOF! Editorial Team

The Woof! The Mag with a Wag! Editorial team is led by Shirin Merchant. Shirin Merchant is one of India’s few, if only, qualified practising canine behaviour counsellors. For the past fifteen years she has helped dog owners all over India and Sri Lanka with behaviour and training problems ranging from dominance, housetraining, chewing, aggression, destruction to boredom and compulsive behaviours.

Shirin is an associate of world-renowned animal behaviourist and trainer John Rogerson. In 1999, Shirin was invited to become a member of the prestigious institutes - The Northern Centre for Animal Behaviour, England and The Pet Behaviour Institute, England. She has studied, worked and competed in the field of canine training and behaviour for over four years in England.

In 1998, Shirin conceptualised – Canines Can Care – India’s first and only organisation dedicated to pioneering a variety of canine related activities in India. Till date, the organisation has pioneered not only the concept of Assistance Dogs in the country, but also the concept of Search and Rescue Dogs. In fact, the ‘Canines Can Care’ search dog team was the only one representing India in the aftermath of the Gujarat earthquake many years ago.

“Canines Can Care” also conducts dog training courses for pet owners, holds agility training sessions, conducts canine experiential-learning camps for corporates, runs courses on canine behaviour and is involved in pioneering many more dog related activities all over the country.